Practicum for Boroume – Raising Awareness and Driving Volunteer Recruitment

Discover how our students’ impactful work drove real-world change!

Undergraduate students from our Business Administration & Economics Department supported Boroume to reduce food waste and recruit volunteers with creative viral videos and a strategic social media plan. The activities took place as part of their Practicum final-year project.

Two teams of students took on an impactful practicum project for Boroume, a leading Greek non-profit dedicated to reducing food waste and fighting hunger. The project’s primary objective was to create awareness around food waste and increase volunteer recruitment for Boroume’s Farmers’ Market actions, where surplus food is saved and redistributed to charities and people experiencing food poverty.

The students delivered six creative viral videos that addressed themes such as the journey of food waste, environmental impact, and informative videos about volunteering at Boroume. They also tackled common misconceptions about food waste through humor, informative and myth-busting content. In addition to the video content, the teams developed a comprehensive social media strategy that included a series of engaging posts, impactful images, and a well-structured social media schedule to ensure consistent messaging and high visibility.

Value for Boroume
Boroume gained a fresh, innovative campaign designed to engage the public and attract more volunteers. The content generated by the students provided Boroume with valuable resources to expand their digital presence, raise awareness on food waste, and drive impactful community engagement. The tailored social media schedules were practical and ready for immediate implementation.

Value for Students
This practicum offered our students an invaluable opportunity to apply their marketing knowledge to a real-world cause, honing their skills in video production, social media management, and digital strategy development. They were able to build impressive portfolios and develop professional networks, positioning themselves for future career success. An extra for the students was experiencing volunteering first hand at Boroume’s farmer market action which they really enjoyed.

"The work done by CITY College students was outstanding," said Boroume’s representative. "Their content was creative and insightful, and the social media schedules were not only well-designed but practical and easy to implement. We strongly encourage other companies and NGOs to collaborate with CITY College on future practicum projects, as we gained tremendous value from this experience."

Dr. Ana Cruz, the practicum’s supervisor added “I was really inspired by the students' work. They really learned and enjoyed the experience. Students were highly motivated and went the extra mile because they believed in the cause and working in a project with real social impact.”

This practicum not only benefited Boroume but also highlighted the significant impact that students can have when applying their skills to real-world challenges.

Well done to our students involved in these projects for their excellent and impactful work!